Strategic Communication in Business and the Professions
$21.43
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Strategic Communication in Business and the Professions
$21.43
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
Master strategic communication with “Strategic Communication in Business and the Professions” by Dan O’Hair and team. Explore core principles, real-world applications, and effective strategies essential for business success across marketing, PR, and HR. Ideal for both students and professionals. ISBN: 978-0205693115.
Strategic Communication in Business and the Professions
- Authors:
- Dan O’Hair, Gustav W. Friedrich, Lynda Dee Dixon
- ISBN:
- 978-0205693115
- Abstract:
- Strategic Communication in Business and the Professions offers practical, comprehensive insights into the dynamic field of strategic communication. This textbook is crafted with clarity, enriched with numerous real-world examples and case studies that bring theoretical concepts to life.
The content is systematically organized into three primary sections: beginning with the core foundations of strategic communication, it discusses the pivotal role of communication within organizations, explores various strategic communication types, and outlines the communication planning process. The second section delves into the strategic communication process itself, including crafting messages, choosing the appropriate channels, and assessing the effectiveness of communication strategies. Finally, the third section applies these strategic communication principles across a spectrum of business and professional contexts like marketing, public relations, and human resources.
This book is indispensable for both students and professionals eager to refine their strategic communication skills, offering valuable knowledge and strategies essential for achieving organizational objectives.
