ISBN-13: 9781137526236

Marketing Strategy: Based on First Principles and Data Analytics is a comprehensive guide that combines traditional marketing principles with the power of data analytics to create effective marketing strategies. The book delves into the foundational concepts of marketing, such as segmentation, targeting, positioning, and the marketing mix, while also emphasizing the importance of leveraging data to make informed decisions.

The author provides practical examples and case studies to illustrate how data analytics can be used to optimize marketing campaigns, target specific customer segments, and measure the effectiveness of marketing efforts. The book also covers topics such as customer lifetime value, customer acquisition cost, and return on investment, showing readers how to use data to drive strategic decision-making.

Marketing Strategy: Based on First Principles and Data Analytics is a valuable resource for marketers looking to enhance their strategic planning and decision-making processes. By combining traditional marketing principles with data analytics, the book offers a fresh perspective on how to create successful marketing strategies in today’s data-driven world.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.