$21.79
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
$21.79
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
“Explore marketing research fundamentals with ‘Marketing Research Essentials, 2nd Canadian Edition’. Dive into practical applications & theories tailored for Canada’s market, co-authored by industry experts.”
Discover the core concepts and tools of contemporary marketing research with the “Marketing Research Essentials, 2nd Canadian Edition”. Co-authored by Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, and Bryan Lukas, this edition brings a tailored approach to marketing research, entirely relevant for the Canadian market. Seamlessly blending theory with practical application, this book prepares readers to successfully implement marketing research and unlock actionable insights.