Marketing Real People Real Choices
$21.43
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Marketing Real People Real Choices
$21.43
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
Explore consumer insights with “Marketing Real People, Real Choices” by Solomon, Marshall, & Stuart. This book breaks down traditional marketing barriers, offering a fresh perspective centered on real human behavior and practical applications in marketing strategies. Essential reading for innovative marketers.
Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: Pearson
ISBN: 978-0135199893
Introduction:
Marketing Real People, Real Choices delves into the nuanced decisions made by consumers and critiques traditional marketing models that do not account for real human behavior. This book introduces a new, realistic approach centered around individual needs and circumstances.
The book offers an exhaustive exploration of consumer behavior with detailed discussions on perception, motivation, and the decision-making process. Through relevant case studies and practical examples, it demonstrates how this fresh perspective can be implemented in marketing strategies.
Essential for anyone involved in marketing, Marketing Real People, Real Choices provides deep insights into consumer behavior, aiding marketers in designing more effective and personally resonant campaigns.
