ISBN-13: 9780135209929

The book “Marketing: Real People, Real Choices” (10th Edition) is a comprehensive guide to understanding the principles and practices of marketing in today’s dynamic business environment. The book explores how marketing strategies are developed and implemented by real people facing real choices in the marketplace.

The TestBank included in this edition provides instructors with a wide range of questions and exercises to assess students’ understanding of key concepts and theories. The Instructor Resource Manual offers additional support for educators, including teaching tips, discussion questions, and case studies to enhance the learning experience.

The Powerpoint slides included in this package provide visual aids to accompany lectures and facilitate class discussions. These slides cover key topics such as consumer behavior, market research, branding, advertising, and digital marketing.

“Marketing: Real People, Real Choices” (10th Edition) is a valuable resource for students and instructors alike, offering a practical and engaging approach to learning about marketing in today’s competitive business world.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.