Marketing Management (15th Edition) – Global
$20.69
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Marketing Management (15th Edition) – Global
$20.69
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
Master marketing with Kotler & Keller’s “Marketing Management (15th Edition) – Global,” the definitive textbook used by over one million students worldwide. Updated with the latest in digital, global, and sustainable marketing trends. ISBN: 978-1292740812.
Kotler & Keller’s Marketing Management (15th Edition) – Global
Authors: Philip Kotler, Kevin Lane Keller
Publisher: Pearson Education Inc.
ISBN: 978-1292740812
Introduction
Kotler & Keller’s Marketing Management is the leading textbook on marketing, extensively translated and utilized by over 1 million students globally. This 15th edition integrates the most current and expansive information in marketing, addressing new trends that shape the field.
- The rise of digital marketing
- The globalization of marketing
- The importance of sustainability in marketing
The textbook is enriched with various case studies and examples from renowned companies worldwide, demonstrating the practical application of marketing concepts in real-life scenarios.
