Essentials of Marketing A Marketing Strategy Planning Approach. 15th Edition –
$20.40
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Essentials of Marketing A Marketing Strategy Planning Approach. 15th Edition –
$20.40
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
Master modern marketing with the “Essentials of Marketing: A Comprehensive Guide to Modern Marketing Strategies (15th Edition)” by William D. Perreault Jr. et al. Dive into advanced strategies, consumer behavior, and digital trends to create effective marketing campaigns. Ideal for updating your marketing expertise.
Essentials of Marketing: A Comprehensive Guide to Modern Marketing Strategies (15th Edition)
- Author: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
- ISBN-13: 978-1259573538
- Page Numbers: Not Specified
- Language: English
- Edition: 15th
This comprehensive guide to modern marketing strategies, the 15th edition of “Essentials of Marketing” delves into the core concepts of marketing with a strategic planning approach. Readers will master the fundamentals of marketing, understand consumer behavior dynamics, and gain practical insights into market research. The book emphasizes the creation of effective marketing plans and campaigns and explores the increasing importance of digital marketing and social media. Furthermore, it addresses ethical considerations and global marketing challenges, preparing readers to adapt to the ever-evolving marketing landscape. This edition is essential for anyone aiming to enhance their marketing skills and knowledge with cutting-edge strategies and real-world applications.
