Electronic Commerce
$20.58
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Electronic Commerce
$20.58
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
“Discover the essentials of online business with ‘Electronic Commerce’ by Gary P. Schneider. This comprehensive guide covers the evolution, technologies, and business models of e-commerce, from B2B to B2C, and emerging trends that define the digital marketplace.”
Electronic Commerce
Author: Gary P. Schneider
Publisher: Course Technology
ISBN: 978-1305867819
About this Book: Electronic Commerce explores the dynamic landscape of e-commerce, which is reshaping the way trade and transactions are conducted globally. As the digital marketplace expands, understanding the foundations and complexities of e-commerce becomes imperative for success.
This comprehensive text delves into the historical backdrop of e-commerce, its evolution, and the technological advancements driving its growth. Further, it addresses the various business models prevalent within e-commerce, ranging from B2B (Business-to-Business) to B2C (Business-to-Consumer), supplemented by emerging trends that are pushing the boundaries of digital commerce.
The book is structured into four detailed parts:
- Part 1: Introduction to Electronic Commerce
- Part 2: Business-to-Business Electronic Commerce
- Part 3: Business-to-Consumer Electronic Commerce
- Part 4: Emerging Trends in Electronic Commerce
Each section meticulously unpacks the core aspects, challenges, and opportunities within the realm of e-commerce, making it an essential resource for students, professionals, and entrepreneurs eager to master the intricacies of online business and leverage opportunities in the expansive e-commerce domain.
