E-Commerce 2017, 13th Edition
$20.13
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
E-Commerce 2017, 13th Edition
$20.13
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
Explore the latest in e-commerce with the 13th edition of “E-Commerce 2017” by Laudon & Traver. This edition focuses on retail, services, emerging technologies, data ethics, and effective online strategies. Essential reading for digital economy insights.
E-Commerce 2017, 13th Edition
- Authors: Kenneth C. Laudon, Carol Guercio Traver
- Publisher: Pearson
- ISBN: 978-0134601564
Intro Content: E-Commerce 2017, 13th Edition provides comprehensive coverage of the retail and services industries, as well as the tools and technologies transforming the Internet economy. This edition places an emphasis on data usage and ethical considerations in the engagement economy. With its industry-leading features and comprehensive coverage, E-Commerce 2017 provides a modern framework that enables students to develop and implement a successful e-commerce strategy.
