Consumer Behavior: Building Marketing Strategy 14th Edition – David L. Mothersbaugh, Delbert I. Hawkins

SKU: LUXD-4637
Category

$20.35

Availability: In stock

CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.

Consumer Behavior: Building Marketing Strategy 14th Edition – David L. Mothersbaugh, Delbert I. Hawkins

SKU: LUXD-4637
Category

$20.35

Availability: In stock

CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.

Book Description:

Explore the latest insights in consumer behavior with the 14th edition of “Consumer Behavior: Building Marketing Strategy” by David L. Mothersbaugh and Delbert I. Hawkins. Updated research and practical applications help marketers craft effective strategies for today’s dynamic consumer landscape.

Consumer Behavior: Building Marketing Strategy, 14th Edition

  • Author: David L. Mothersbaugh, Delbert I. Hawkins
  • ISBN: 978-1260100044

“Consumer Behavior: Building Marketing Strategy” offers a comprehensive, dynamic, and practical approach to understanding consumer behavior. This 14th Edition, authored by David L. Mothersbaugh and Delbert I. Hawkins, provides enriched insight into the complex world of consumer decision-making. This edition delves deeper into evolving consumer behaviors with updated research and real-world applications designed to help marketers tailor strategies that effectively target modern consumers. The material is thoughtfully structured to deepen understanding of critical concepts while illustrating how to apply theoretical lessons in real-world marketing scenarios. Ideal for both students and professionals eager to refine their strategic skills, this book remains an essential tool for fostering a competitive advantage in today’s fast-paced market environment.