Business Foundations: A Changing World (11th Edition)

Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

ISBN: 978-1259685231

Publisher: McGraw-Hill Education

Edition: 11th Edition

Language: English

Introduction:

Business Foundations: A Changing World offers a succinct, practical, and affordable approach to learning fundamental business principles. This 11th edition continues to update its realistic approach to conducting business from local to global environments, embracing a wide mix of current technologies, and enriching students’ understanding with interactive digital resources. The updates are designed to reflect dynamic changes in the arena of business particularly focusing on the increased use of technology, global market shifts, and the vital significance of ethical governance.

The textbook is segmented into four comprehensive parts:

• Part 1: The Business Environment – This section sets the stage by discussing the larger context in which businesses operate, including economic, governmental, and societal influences.
• Part 2: Business Functions – Here, essential internal functions such as marketing, finance, and operations are extensively covered, reflecting their evolving roles in modern businesses.
• Part 3: Business Strategy – This part delves into the strategic maneuvers and thoughts leaders and managers must engage in to remain competitive and progressive.
• Part 4: Business Ethics and Corporate Social Responsibility – This vital segment underscores the importance of ethical behavior and social responsibility in crafting a sustainable and respected business.

With its holistic approach, Business Foundations: A Changing World remains an indispensable resource, ready to equip students of business and management with the critical thinking skills and practical insights needed for success in a rapidly evolving business landscape.