ISBN-13: 9780077482046

“Business: Connecting Principles to Practice” is a comprehensive guide that bridges the gap between theoretical business principles and real-world application. The book covers a wide range of topics essential for understanding the complexities of the business world, including marketing, finance, operations, and management.

The authors provide practical examples and case studies to illustrate how these principles can be implemented in various business settings. Readers will learn how to analyze market trends, develop effective marketing strategies, manage financial resources, and make informed business decisions.

Additionally, the book emphasizes the importance of ethical business practices and social responsibility, highlighting the impact of business decisions on society and the environment.

Whether you are a student studying business or a professional looking to enhance your knowledge and skills, “Business: Connecting Principles to Practice” offers valuable insights and practical guidance to help you succeed in the competitive business landscape. With its clear and engaging writing style, this book is a must-read for anyone looking to understand the fundamentals of business and how to apply them in practice.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.