Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th – J. Craig Andrews –
$21.88
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th – J. Craig Andrews –
$21.88
Availability: In stock
CAUTION: You’re about to purchase a high quality copy (no missing contents), NOT a Paper Book! It can be printed, stored and read on any devices. You’ll get this copy via EMAIL within 24 after purchasing.
Book Description:
Master the latest in digital marketing and IMC with the 10th edition of “Advertising, Promotion, and Other Aspects of Integrated Marketing Communications” by J. Craig Andrews. Updated content in this comprehensive guide from Cengage Learning covers essential strategies and current trends.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 10th Edition
Author: J. Craig Andrews
Publisher: Cengage Learning
ISBN: 978-1337282659
Book Details:
- Title: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 10th Edition
- Author: J. Craig Andrews
- ISBN: 978-1337282659
- Publisher: Cengage Learning
- Edition: 10th
- Language: English
This comprehensive textbook provides a detailed overview of the field of integrated marketing communications (IMC). It covers the fundamental concepts and practices of advertising, promotion, public relations, and other forms of IMC. The 10th edition has been updated to reflect the latest developments in the field, including the increasing use of digital marketing and social media.
