ISBN-13: 9781265209247

“A First Look at Communication Theory” is a comprehensive textbook that provides an in-depth exploration of the various theories and concepts related to communication. The 11th edition of this book covers a wide range of topics, including interpersonal communication, mass communication, and organizational communication.

The book delves into the history of communication theory, tracing its development from its roots in ancient Greece to the modern day. It also examines the different approaches to studying communication, such as the social scientific, interpretive, and critical perspectives.

Throughout the book, readers will find numerous real-world examples and case studies that help illustrate the practical applications of communication theory. The authors also provide thought-provoking discussion questions and exercises to encourage critical thinking and engagement with the material.

Whether you are a student studying communication or a professional looking to deepen your understanding of the field, “A First Look at Communication Theory” is an invaluable resource that will enhance your knowledge and skills in this important area of study.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.